Bulwell’s Morrisons store has extended its store and petrol station opening hours to 6am-10pm from 7am-10pm.
A spokesman for the store said shopping during traditional hours was a thing of the past, with new research finding one in five now regularly shop outside of normal week day hours. Nearly 20 per cent of shoppers now usually visit a store between 6-9am in the morning or after 8pm at night. He added: “Half of early morning and late evening shoppers say they prefer these quieter times, while 37 per cent claim it better suits their working hours.
Store general manager Damon Redgate said: “Modern family life, more flexible working hours and busy schedules mean customers want us to be open for longer.
“The extension of our opening hours is one of many changes we are making – to make shopping trips easier at our stores.”