Nottinghamshire County Council is raising awareness of the health dangers of roll-up cigarettes, and encouraging smokers across the county to give up the habit in the New Year, as part a new campaign being led by Public Health England.
The campaign, launched this week, features hard-hitting new adverts showing a hand-rolled cigarette with rotting flesh instead of tobacco, with the message that ‘smoking rots you from the inside out’.
Professor Kevin Fenton, of Public Health England, said: “Much of the harm caused by smoking doesn’t become obvious until middle age but the invisible damage can start shockingly early - even by the late teens. The earlier a smoker quits the better, but quitting at any age can help reverse at least some of the damage. That’s why there is no time better than now to quit. Stop smoking and stop the rot.”
Billboards will feature a roll-up cigarette full of decaying tissue, whilst an online viral will see a father casually rolling up a cigarette formed of rotting human flesh.
Smokers are encouraged to search ‘Smokefree’ online, or contact New Leaf or their GP or pharmacy for help.