Pupils at a Hucknall school have created an ad-campaign to challenge alcohol abuse which could be used nationally by the police.
Ashfield Community Safety Partnership (ACSP)invited Year 10 students from Holgate Academy in Hucknall, Quarrydale Academy and Sutton Community Academy to take part in a Dragons’ Den-style competition to produce an awareness-raising campaign promoting a healthy lifestyle and challenging the social acceptability of boozing.
Holgate’s entry - which included putting messages on the sleeves around paper coffee cups, developing a smartphone app and using the slogan “Your health in your hands” - was picked as the winner of the competition and also took the award for innovation.
Judge Alan Simpson, project officer at ACSP, said: “When looking at the ideas I asked myself could these transfer out? And in terms of the coffee cup wraps I think they could well go national.”
Chair Nicky Weston told the teams: “You are all positive role models, I come away really inspired.”
This is the sixth year that the Dragons’ Den-style project has been run in Ashfield. It was named runner-up in the National Crimebeat Awards this week and has attracted national attention for its success as a method of teaching young people about safety.