THE MATALAN store in Bulwell has helped raise almost £700,000 to support children who are victims of abuse.
The chain has collected the cash on behalf of the National Society for the Prevention of Cruelty to Children (NSPCC) since March last year.
It follows the raising of more than £300,000 for the same cause the previous year and smashes a target of £500,000.
Bulwell’s store, off Hucknall Lane, contributed £2,750 to the latest total, which has now been presented to the charity.
Staff at Matalan shops up and down the country launched fundraising stunts — from running marathons and skydiving to taking baths in baked beans, space-hopper racing and Hallowe’en fancy-dress fun.
In recognition of the effort, Matalan was presented with an award by the NSPCC.
Jenni Cowlishaw, East Midlands corporate fundraising manager at the NSPCC, said: “It will make a massive difference to the lives of children in Nottinghamshire and across the UK.”
OUR PHOTO shows Matalan chief Darren Blackhurst (second from right) receiving the NSPCC award from Alex Hanson (second from left), of the charity, as Matalan retail director Mike Jeans (left) and marketing director Lee Pinnington look on.