Taking to the national stage with its ground breaking ‘In Notts We Love’ tourism campaign, has paid dividends for Nottinghamshire’s visitor economy, Experience Nottinghamshire has discovered.
The campaign, led by Experience Nottinghamshire, in partnership with the National Tourist Board, VisitEngland, and supported by the Government’s Regional Growth Fund (RGF), has resulted in a £3.1m incremental visitor expenditure in Nottingham and Nottinghamshire, which is the equivalent of 60 jobs*.
Jennifer Spencer, Chief Executive, Experience Nottinghamshire, said: “It’s great to be able to report such excellent results from the first year of our campaign. To generate this level of incremental spend and safeguard so many jobs is a fundamental boost to Nottinghamshire’s visitor economy. And this is just year one!
“The ‘In Notts We Love’ campaign has enabled us to focus on and profile what is great about Nottinghamshire: our heritage, our culture, our legends, our local produce and our sporting prowess, and we can now build on this in our activity in years two and three.
“We were extremely proud to work with Trent Bridge during the Investec Ashes first test match, which gave us a huge opportunity to showcase Nottinghamshire internationally, and acted as a launch pad for the wider campaign.
“Our billboard advertisements on the London Underground, and the level of social media activity this campaign has generated, have not only resulted in Nottinghamshire being on everyone’s lips this year, it was also on the ‘must do’ list of so many new visitors.”
The campaign also helped to double the number of visitors to Sherwood Forest’s Robin Hood Festival in July and a significant increase in visitor numbers to Wollaton Hall.