A FLEDGLING business, launched by a Hucknall mum, is aiming to become a roaring success — after it was given the support of ‘Dragons’ Den’ entrepreneur Theo Paphitis.
Helen Keightley is the driving force behind Bambino Beads, which specialises in a range of hand-made jewellery for children aged three and upwards.
Now the 35-year-old, of Drury Close, says she feels “like she has won the Lottery” after landing an endorsement from Paphitis, who has a personal fortune in excess of £170 million and stars in the hit BBC TV show.
Paphitis runs a weekly competition every Sunday night entitled Small Business Sunday (SBS) through the social-networking website Twitter.
More than 800 companies from across the world enter each week in the hope that the renowned businessman will like what they do.
Six winners are chosen each Sunday and then Paphitis re-Tweets their details to his 150,000 followers in a bid to spark interest in the firms.
Bambino Beads has now won a coveted thumbs-up from Paphitis and is proud to become a member of his exclusive SBS Club.
“The implications of this are huge,” said Helen. “My products have now gained the interest and approval of one of THE most well-known and liked entrepreneurs in the world.
“As you can imagine, this is a very sought-after prize. I am delighted to have been chosen and I hope it will give the business a real boost.”
After her SBS success, Helen said her “e-mail system nearly went into meltdown” because of the interest.
“The Twitter world went manic,” added Helen. “People were wishing me well, ordering products and congratulating me on a fabulous win.”
Helen, who is an image consultant by trade, launched Bambino Beads in April.
The inspiration came from her twin five-year-old sons, George and Thomas, who enjoyed dressing up and were always using her jewellery.
Helen runs the business from her home where each piece is made to order and can feature colours and names of choice.
Items are then gift-wrapped and sent out direct.
Pieces available include necklaces, bracelets and even new, personalised keyrings that can be attached to lunchbags.
“Things are going very well at the moment,” said Helen, who is married to Adam (36) and also runs her own image consultancy.
“This success through Theo Paphitis’s SBS can only help.”