A CRACKDOWN on rogue traders and other cold callers targeting old people has been launched at a housing complex in Bulwell.
A new No Cold Calling Zone (NCCZ) has been formed at Chatham Court, off Station Road, and it will give residents the confidence to say no to unwanted visitors.
The NCCZ is the ninth in Nottingham and others are operating successfully across the UK.
The scheme includes signs being put up to warn uninvited traders that they are not welcome. The zone is being patrolled by wardens based at Chatham Court and by community protection officers (CPOs), police community support officers (PCSOs) and the local police beat team.
“It is all about empowering communities to have the knowledge and confidence to say no to these people and warn them that they are being watched,” said Nottingham Community Protection’s trading standards manager, Jane Bailey.
Feedback from the NCCZs that are already in place suggests that crime has been reduced in the area and residents feel more secure in their homes.
The new zone has been put in place after the residents raised concerns with trading standards and their local police beat team over a rising number of unwanted salespeople operating in the area.
While the zones have no force in law, the scheme has proved an effective way to get rid of cold callers. Residents are encouraged to report unwanted visitors to trading standards.
All residents at Chatham Court were given the chance to express their opinion through a survey as to whether they wanted the zone to be set up. The results showed that they were in favour.
A coffee morning was held to mark an official launch of the NCCZ. Residents were joined at the event by trading standards and crime reduction officers, representatives of Age UK and councillors.
Anyone who suspects a rogue trader is operating in their area is asked to contact Citizens’ Advice Consumer Service on 08454 040506.