THE ASHFIELD Show is to be given a major overhaul this year — complete with a new name and an Olympic theme to capitalise on the hype surrounding the upcoming London 2012 Games.
Last November, members of Ashfield District Council backed plans to bring the annual extravaganza forward to coincide with the Olympics.
But now council chiefs have gone one step further and re-named the attraction the Ashfield Festival, which will be staged on Saturday July 7 at Sutton Lawn.
The annual Active Ashfield Games will be held on Friday June 30 at Ashfield School, followed by the new Xtreme Active Ashfield Games final at Titchfield Park, Hucknall, on Sunday July 1.
Finals for some Active Ashfield Games competitions will take place at Ashfield Festival, where there will also be an awards ceremony on the main stage.
The new-look festival will still include family entertainment, live music, horticulture competitions, a fun fair, food and trade stalls.
Coun John Wilmott (Lab), of Hucknall, who is deputy leader of the council, said: “The Ashfield Festival will be a great opportunity for our communities to get together and enjoy sport, music and entertainment.
“The new-look event has been carefully planned to have something for all the family to enjoy and to bring a flavour of the 2012 Olympics to Ashfield.”
But Coun Jason Zadrozny (Lib Dem) said he thought the event should take place in the summer holidays to help families.
“Now it’s during term time, it does not provide that break for some families,” he said.
He also said the event should have coincided with the Olympics, which begin on Friday July 27.
He added: “We could have had an Olympic theme and made something of it. I think that’s a massive missed opportunity. How many people in Ashfield are going to feel part of the Olympics? We are one of the few districts where the torch is not coming through.”
A council spokeswoman added that the Games and Festival will be a focal celebration for the people of Ashfield, giving them a chance to feel that, although not in London, they are a part of the London 2012 experience.