Future foodmakers: Morrisons launches its first ever wooden toy range to inspire a new generation
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Hide AdMorrisons believes one of the magical ingredients could be their inspiring new range of shop, farm and food related wooden toys.
Launching on Monday, Morrisons new ‘Ollie & Grace’ wooden toy range is set to inspire a new generation of foodmakers. And just in time for Christmas present shopping, the fun and collectable set will enable kids to spend endless hours role-playing at home while learning about the journey of food from farm to fork.
The new range, a first for Morrisons, is designed to develop creativity and spark the imagination of young children while ‘playing shop’, with prices starting from as little as £4.
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Hide AdThe exclusive set includes miniatures of Morrisons Market Street, alongside a mini wooden Morrisons Shopping Trolley (£15), Delivery Van (£4), Tractor (£4) and a Tabletop Checkout Till (£25).
Capturing Morrisons Market Street, the Mini Market Street Bakery Set (£25) offers little ones the opportunity to re-create their very own Market Street moments - with a must-have Morrisons apron and hat. The Bakery Set offers interchangeable parts so mini Morrisons enthusiasts can enjoy playing with all the Market Street counters including a Butcher (£10), Fishmonger (£10), Deli (£10) and Oven Fresh (£10) set.
Amy Crowther, Buying Manager at Morrisons, said: “We’ve absolutely loved bringing this range to life for our mini food-makers of the future. Our new Ollie & Grace wooden toy range is a gift that promises hours of fun, while also encouraging creativity and curiosity.”
The new Ollie & Grace range is available in-store at Morrisons now, customers need to be quick, as when it’s gone, it’s gone!
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