The online retailer today revealed that it is introducing its Amazon Dash Buttons to the UK.
The dinky little gadgets are a one-touch way to order a host of popular products without all that complicated rigmarole of actually logging onto your Amazon account and searching for them.
The Dash Buttons are literally that, small plastic boxes housing a button, which when pressed will connect via wi-fi to your Amazon account and using one-click buying order your selected products.
Each button is linked to a particular item and there are 40 brands available from launch so you can get everything from cat food to condoms and nappies to NERF ammunition delivered to your door.
Daniel Rausch, director of Amazon Dash, explained the thinking behind the devices: “We’ve all experienced the frustration of running out of something we need - Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past.
“Dash Buttons offer the convenience of one-click shopping from anywhere in the home - they can be placed near those frequently used items you don’t want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way.”
The £4.99 devices are only available to Amazon Prime customers, which means you’ll have to sign up to the £79-a-year service to enjoy the Dash Button’s convenience. The good news is that you’ll get £4.99 back off your first order of each product.
Alongside the buttons, Amazon also announced the UK rollout of its Dash Replenishment Service.
Like the button this links to your Amazon account but rather than having to do the ordering yourself it allows connected smart devices to order supplies themselves.
This means the likes of washing machines, dishwashers and printers from big-name brands including Bosch, Samsung, Whirlpool and Siemens can monitor your consumables usage and order more before you run out.
If they could just design a button that remotely loads the dishwasher too, they could be onto a winner.