THE ANNESLEY-based Dakota hotel (pictured) has pledged its support to a long-running Nottingham charity.
Holiday Inn, which owns the luxury boutique hotel near junction 27 of the M1, has chosen the Nottingham branch of the Parents Association of Seriously Ill Children (PASIC) as one of its adopted charities for the coming year.
Money raised for the worthy cause goes towards the support of families of children and young people diagnosed with cancer.
“We are delighted that this year, Holiday Inn Nottingham will be sponsoring our charity,” said Cindy Rossiter, fundraising and events manager at PASIC.
“Being chosen as one of its charities is a real boost and will enable us to continue in our role of supporting families when it is most needed during a very difficult time.”
The charity also organises events and activities to give families with ill children the chance to spend the day together and have fun.
It also gives parents and youngsters the opportunity to meet others in the same situation and talk about their experiences, as well as giving each other support and advice.
Anna Parsons, manager of Holiday Inn Nottingham, said: “It is very important to everyone here at Holiday Inn Nottingham that we are supporting PASIC.
“The work they are carrying out and the support they are offering to people is incredible.
“I am looking forward to working with PASIC to raise as much money as possible over the coming year.”
Dakota will be offering the charity the chance to hold its fundraising events at the hotel as well as its own staff organising activities to boost funds further.
The second charity to be adopted by Holiday Inn Nottingham during 2012/13 is yet to be announced.
For more information about PASIC visit www.pasic.org.uk.