Fashion duo’s coup at Chinese label’s first London store

THE BOSIDENG store in London
THE BOSIDENG store in London

TWO Hucknall-based fashion designers have helped to make history in the industry.

Friends Nick Holland and Ash Gangotra have created the clothes with which one of the largest fashion brands in China has moved into the UK market for the first time.

The pair have come up with an uprmarket menswear collection for Bosideng, which has more than 8,000 stores across China and has now opened a £35 million flagship store in London.

Nick and Ash were asked to design an entire 500-item wardrobe which looked European but also reflected Chinese influences.

The duo, whose fashion consultancy is located on Bolsover Street, Hucknall, first met nearly 25 years ago.

At that time, Ash had a work placement at the former Cormans hosiery factory on the same site, where Nick’s father was production manager.

From that point, both made big strides in their careers. Ash launched his own street and clubwear label called Chameleon while Nick set up a classic English clothing label, Holland Esquire.

The pair achieved a major breakthrough three years ago when they became founder directors of Oasis superstar Liam Gallagher’s new fashion label, Pretty Green, designing its award-winning range for two years.

After Ash and Nick left Pretty Green, they accepted an exciting invitation to design a range for Bosideng’s first store outside China.

The offer arose by chance when the wife of a retail director for the Chinese company was working in a clothes shop. She saw garments designed by Nick and found that she liked the style.

Trips to China over several months have enabled the pair to research areas of design appropriate to the country’s culture.

Singer Jahmene Douglas and pop stars JLS were wearing the duo’s designs when they were photographed at the premiere of the James Bond movie, ‘Skyfall’.

Despite worldwide recognition, Ash and Nick have remained virtually unknown in their own community. That does not bother NIck, who says: “I’m happy to keep a low profile.”