Free advertising in Dispatch to boost fledgling firms

Deborah Meadon is backing the local business accelerators campaign
Deborah Meadon is backing the local business accelerators campaign

FLEDGLING firms in the Dispatch district are being urged to put their business firmly on the map by entering the 2012 Local Business Accelerators (LBA) scheme.

The scheme, which is backed by Prime Minister David Cameron, offers firms aged between one and three years the chance to win a free advertising campaign in the Dispatch, as well as mentoring support from business leaders in the region.

The campaign, organised by the Newspaper Society (NS), is being replicated by more than 500 newspapers across the UK and the value of the advertising prize across all titles is calculated to be £15 million.

Its purpose is to help boost the partnership between the local Press and local businesses.

LBA national ambassador Deborah Meaden, the entrepreneur and investor who appears on TV’s ‘Dragons’ Den’, will provide a year’s mentoring to the 2012 overall national winner, chosen from the regional finalists.

It will also receive a local advertising campaign devised by a top London creative agency.

Last year’s Dispatch winners were Acorn Locksmiths, of Montague Road, Hucknall and Southall Driver Training, of Auckland Road in the town.

They landed prize packaged including thousands of pounds worth of advertising in the Dispatch.

Meaden said: “With last year’s LBA demonstrating the power of local and regional Press to provide a meaningful boost to young businesses, I am delighted to be supporting the initiative once again.

“The campaign provided tangible examples of the real contribution that local newspapers can provide to young businesses across many different sectors, accelerating their development.

“Enterprise and entrepreneurism in the local community is more important than ever before and I look forward to finding another young business to mentor and drive forward.”

The competition is open to businesses which have been running full time for one to three years. Entries must have 12 months of accounts available and be financially viable and profitable.

They also need to show how the business has coped with the recession and any plans for new jobs.

Entry is free and only takes a few minutes. Applications should be submitted by Friday November 16.

To enter go to: