NHS Blood and Transplant (NHSBT) is looking for aspiring film makers to take part in a competition to help promote blood donation amongst Black and Minority Ethnic (BME) communities.
NHSBT is working with Don Ebony Productions Ltd to encourage young potential directors to become ‘Reel Heroes’.
Participants will make a short film encouraging people from ethnic backgrounds to become blood donors and help save or improve the lives of those in their community.
The short film will show the positive aspects of BME donation and the winner will be entered into the New Element Music and Film Festival (NEMFFEST) on the 29th September at the Royal Albert in Hall Nottingham - an event which discovers and promotes hidden talent in film and music.
Anna Kerr, Donor Relations Coordinator for NHSBT said;
“We’re taking part in the NEMFFEST competition to try and raise awareness of BME blood donation. A large number of BME patients have a rare blood group and rely on others with the same blood group to donate. Conditions like Sickle Cell Anaemia and Thalassaemia Major are prevalent within the Black and Asian community and sufferers often require regular blood transfusions to stay alive. So with less than 4% of all blood being donated by people from BME backgrounds, it’s vital that we get more donors within these communities give blood.”
Films must be submitted by Sunday 16th September. To enter the competition and for a full campaign brief contact Anna Kerr on 0114 358 4798 or firstname.lastname@example.org