Top unwanted Christmas gift revealed

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Charity chiefs have revealed the item people most dread unwrapping on Christmas Day.

Almost six in ten (57 %) East Midlands people receive at least one gift that they don’t want every Christmas, according to new research by East Midlands British Heart Foundation (BHF) shops as they launch their annual Unwanted Christmas Gifts Appeal in the fight against heart disease.

The onesie came out top of the charts for East Midlands people, with 34% admitting this would be their most unwanted gift. Coming in at a close second was celebrity weight loss DVDs (25%) followed by the Christmas jumper (16%). Other unwanted items include a celebrity cook book and socks.

The main culprits for giving unwanted Christmas gifts were also highlighted with grandparents coming out on top (10 %), followed by Mums (8%) and partners (7%).

East Midlands BHF shops are urging the public to donate their unwanted Christmas gifts this year to help fund life-saving research in the fight for every heartbeat. Unwanted presents provide valuable stock to the BHF’s network of over 700 shops. Last Christmas, East Midlands BHF shops received a surge in donations of candles, toiletries, clothing, accessories, books and DVDs.

Amanda Simpson, BHF shops Area Manager, comments: “It’s interesting to see that as many as [(Insert %)] of East Midlands people receive unwanted Christmas gifts every year. People often receive perfectly good gifts that are just not to their taste, are the wrong size, or even two of the same gift.

“We encourage people to donate these items to East Midlands BHF shops so that unwanted Christmas gifts can help in the fight against heart disease. Heart disease is still the UK’s single biggest killer with 2.3 million people currently living with the devastating effects. Every penny of profit raised from East Midlands BHF shops helps to fund vital, life-saving research into this deadly disease.”

For more information on BHF shops and to locate your nearest shop or to book a free collection visit or call 0844 412 5000.

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