New T20 tournament could land Notts and Trent Bridge a £1.8m boost

THUMPING SUCCESS -- Notts Outlaws' Alex Hales thumps a four during the NatWest T20 Blast that has proved so popular with cricket fans. (PHOTO BY: Simon Trafford).
THUMPING SUCCESS -- Notts Outlaws' Alex Hales thumps a four during the NatWest T20 Blast that has proved so popular with cricket fans. (PHOTO BY: Simon Trafford).

Exciting plans for a new Twenty20 cricket tournament could trigger a £1.8 million windfall for Nottinghamshire, and more crowd-pulling action at Trent Bridge.

In one of the most radical shake-ups in the history of the domestic game, the tournament, to be launched in 2018, would comprise eight teams carrying the names of cities, rather than counties, up and down the UK.

One of the cities would almost certainly be Nottingham, and one of the venues for matches would almost certainly be Trent Bridge, with the expectation of sell-out attendances.

However, each of the 18 county clubs would share in the tournament’s potential financial gains, acquired through television rights, marketing and sponsorship. And early estimates suggest that could equate to as much as £1.5 million, plus an extra £300,000 staging-rights fee for clubs, such as Notts, who house teams and host matches.

News of the plans has been broken by the ‘Daily Telegraph’ in exclusive stories by the paper’s cricket correspondent, Nick Hoult.

Full details have yet to be released because talks and negotiations between the ECB and the counties are still taking place. A high-profile meeting between the bosses of 18 counties, including Notts, and officials of the ECB was scheduled to take place this week when it was hoped to gain consensus on change. A two-thirds majority vote is needed for the project to be ratified.

Notts were unable to comment on the plans when the Trent Bridge hierarchy was asked for its reaction on Tuesday. The ECB has insisted that all parties sign non-disclosure agreements while talks are ongoing.

However, Hoult says the ECB firmly believes the competition would “revitalise the domestic game and help lift failing participation levels”. “They also hope it would help them to attract a family audience and raise the profile of cricket,” he added.

T20 cricket has been a huge hit in the UK since it was first introduced in 2003. Notts attract easily their biggest crowds at NatWest T20 Blast matches involving the Outlaws through the summer. More than 13,500 watched them beat Essex Eagles at Trent Bridge last month to reach the competition’s Finals Day at Edgbaston.

It is understood that the new tournament would not interfere with the Blast, but should increase interest in 20-over cricket among the general public even further, particularly as there are plans for matches to be shown on terrestrial TV, as well as by satellite broadcasters, such as Sky Sports.

ECB officials have long been anxious to create a tournament that matches the profile of the Indian Premier League (IPL) and the Big Bash in Australia.

As well as Nottingham, the eight teams would be based in cities such as London, Birmingham, Manchester, Leeds, Cardiff and Southampton. Players would be recruited by the teams via an IPL-style auction, and matches would be played at Test match grounds in a month-long extravaganza at the height of summer.

TV experts believe the competition would command broadcasting rights worth about £35 million per year, far higher than if it involved all 18 counties.

However, it is understood that the counties have also been presented with alternatives to consider. A Notts insider said: “There are at least four other options on the table, and there will be a consultation period with the counties, so we are still a long way off a definitive solution. “