Bulwell Morrisons to help spread positivity and combat loneliness
Morrisons is giving away half a million free postcards for children to spread messages of hope this week in a nationwide initiative to help tackle loneliness within communities.
Community champions at the supermarket giant’s stores, including the store in Bulwell, will also be working in partnership with local primary schools to give children postcards illustrated with sunflowers and positive messages that they can colour in.
Children of Morrisons colleagues will be colouring postcards and writing messages for the supermarket to distribute to its doorstep delivery customers who are continuing to shield while lockdown restrictions are eased.
The school children can post their cards to grandparents, neighbours and friends who they may not have seen recently due to lockdown or give them back to Morrisons to distribute to care homes and via its doorstep delivery service.
According to recent data from the Office of National Statistics, nearly half (47 per cent) of adults in England reported that their wellbeing had been affected by the coronavirus pandemic.
Further research by Morrisons has revealed that 46 per cent of people are feeling more isolated and alone than they normally would and 67 per cent said a simple act of kindness could help them feel reconnected with their community, while 77 per cent said it would positively change their entire outlook for the day.
David Potts, Morrisons chief executive, said: “Although lockdown is easing across the UK we know that many people in the community are still shielding and therefore unable to meet up with family and friends.
"We hope these messages will put a smile on people’s faces up and down the country.”
Every Morrisons store will receive 1,500 postcards to give away locally.
The initiative is the latest from Morrisons which aims to make good things happen and bring hope to the nation.
Last week, it gave away 25 million sunflower seeds to customers to grow at home and launched its Little Sunshine Award to recognise those who have gone above and beyond in their local community throughout the pandemic.