Woeful Town sink into bottom three
Hinckley skipper Tom Bonner was sent off for a poor challenge on Ian Robinson to earn himself a second yellow card in the 58th minute.
But Town were already 2-1 down at the time – and that's how the game finished as they failed to take advantage of the extra player.
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Hide AdThey now slip into the bottom three of the Blue Square North, one point behind Hinckley, with seven games to play.
Of the two sides below them in the table, Vauxhall Motors lost 1-0 at Workington and stay three points behind, while Leigh RMI drew 0-0 at Harrogate Town and look doomed.
The Yellows paid for a bad start at Hinckley, who got off to a flier with two goals in the first nine minutes.
First Owen Story drove home a shot from the edge of the area and then Adam Webster sidefooted in after a misplaced pass by new Town signing Ollie Ryan.
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Hide AdStriker Ryan (22), who has joined from Lincoln City, made his debut in the continuing absence of injured top scorer Danny Bacon. And he made amends for his error 12 minutes into the second half when pulling a goal back, swivelling 20 yards out to slot into the bottom corner.
But that remained the only shot on target of the game for Town, who lacked the spark or energy to create any further chances.
The Yellows must now recover for the home game against Barrow on Easter Monday (kick-off 3 pm).
TOWN LINE-UP (4-4-2) – Dickinson/ Asher Haran Ellis Sucharewycz/ Robinson Galloway Wilson Graves/ Knox Ryan. Subs: Saunders, Manship, Ward, Cullingworth, Smith.